Business paradigms are changing for women.  Like never before, women are waking up and realising that they no longer align to the “traditional” ways of doing business – which is usually a masculine model.  We are now exploring and incorporating pleasure, spaciousness, truth & flow in our business alongside the masculine strategy. So how can we still be successful in our business as we align more with our sacred feminine?

You’ve seen it and felt it.  There has been a surge of women doing inner work and going within to get their answers.  Mini traumas and massive traumas have been surfacing and we have been healing those and remembering our own innate power.  Not only has this impacted our personal lives and relationships, but now our businesses.  

The traditional ways of doing business and “working” are just not to work for us.

So many women are waking up, and finding themselves in space of not aligning with current masculine strategies and tactics to grow their business and might be feeling a little confused and overwhelmed (and a little annoyed at themselves) as to how to move forward.

WE HAVE A DEEP DESIRE TO WORK DIFFERENTLY than before, and in harmony with our multi-faceted feminine aspects, our unique cyclical energy and in connection with the universe around us.

We have been faced by some pretty heavy shit lately and we’ve been forced to stop, look within and LISTEN to our bodies and our intuition to be the foundation of our business on which everything else flourishes & grows.

This is where it’s at.  True embodiment of your brand, being of service not only to your fellow humans but to yourself, growing community not leads, and selling in a way that creates connection and true transformation.

Problems like “Lack of momentum”, “being inconsistent” and “feeling icky with current marketing tactics”  is not a “problem”, we just need to approach it differently as we step further into our own truth and away from the masculine model of business.

In the following paragraphs, I will show you what the masculine paradigm of marketing & growing our business looks like and how we harmonise with our sacred feminine to create more harmony & alignment in our lives and businesses.

So what is a masculine paradigm look like in our business anyway?

A paradigm is a set of rules & regulations that defines boundaries. It tells you what is possible and impossible. It tells you how to be successful within those boundaries.⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you don’t FEEL aligned to the current masculine paradigm of business & sales, how on earth can you ever be successful within those boundaries?

It’s time we create our own, but first, we must identify where we may still find ourselves in order to change.

Here’s 4 ways to know you’re working in masculine paradigm of business and how to step into a model of Sacred Strategy incorporating the feminine with the masculine and dancing between the two as needed.

1. Beware of trying to be consistent and hustling at the expense of your energy, pleasure & self-care

We have to be consistent in our business.  But what is consistency and who governs it?  There are no rules when it comes to creating consistency.  I invite you to create a schedule that is aligned to your values, your energy cycles and personal beliefs.

As women, we operate on a 28 (ish) day cycle and very closely aligned to the moon (whether you’re aware of it or not).  We have a momentum phase and a retraction phase.

Launching and growing a business aligned to our energy is one of the most important things you can do.

Momentum and retraction are both powerful and important phases in our cycle and can aligned to to create harmony within our lives.

When we are in our momentum phase, this is when we feel the most inspired and energetic. When we enter our retraction phase (after Full Moon or after ovulation), this is were we go inwards to release what’s not needed, analyse and reassess our lives . 

As we move closer to our bleed or New Moon, then we feel ourselves becoming quite introverted.  This is a powerful time to go inwards and listen to our intuition, become acquainted with our shadows and clear our energy so that creativity can again be birthed.

This is different for every womxn so start becoming aware of how you feel throughout the month and map your ebbs and flows.

Creativity comes from allowing yourSelf to be within spaciousness, so allow yourself to just BE around these times.

TIP for more consistency in your Business aligned to your cycle:

Batch create when your energy is high to create inspired and valuable content and when you desire to turn inwards, you have content to fall back on.

Repurpose old content – You have probably created some epic content over the years and it’s a shame that it will never see the light of day again.  Why not reuse it and repurpose it?  No use always reinventing the wheel! 

This keeps you in flow and feeling good about your contribution to your business without wearing yourself out.

2. Using fear tactics, scarcity & struggle in your content to sell your offers

Traditional marketing in the masculine paradigm relies on fear, not-enoughness and scarcity in order to move product or services.

It can either be obvious or quite subtle, making you feel like you need that product or service for you to feel enough.


As a Soulpreneur I assume that your values & beliefs are about empowerment.  Therefore in order to be aligned, make your content and marketing empowering!

Fear, scarcity & struggle comes from separation.

When we tap into our sacred feminine, we tap into our innate connection to ourselves and everything around us, we no longer operate from separation.

3.  You are only focussing on strategy and ignoring the inner-work & energetics of your biz.

Strategy is important but our inner work is even more important. 

You will hear a totally different story from a lot of male entrepreneurs where strategy is everything. 

I disagree. You – a women who is awakening, raising her consciousness and diving deep into your sacred femininity,  you’ll feel that the masculine “hustle” strategy doesn’t feel right.

You can have the best strategy in the world, but if your inner world is out of alignment, it’s either not going to work OR you’re not going to feel good doing it.  

Our energetics play a HUGE role in creating our reality. 

Doing the inner work, working with our mindset and the wisdom of our body by healing our trauma, (especially womb trauma which is held in our cells from events in our current & previous lives and also from our genetics), can release layers and layers of baggage that hold us back from truly being seen, heard and most of all empowered.

We can then show up in a more powerful & potent way.

How we feel about ourselves makes a huge difference in our business.  Self-love, trust & worth play a pivotal role.   When we delve into our Sacred Feminine and start to honour HER, we find that our energy starts to attract what we WANT rather than trying to control every single step.

Strategy becomes sacred and intentional rather than a step by step process and leads become people who you connect with.

A powerful process!

4. If you’re feeling like something is off and not in alignment with what you’re posting/selling/offering.

This is a big one.  When we start out, we learn how to do things from people that know better than us.  

This is great and of course, we all have to learn the ropes of an online business.  However, once you know the rules, this is when you can break them and create your own that you feel in total alignment with.

Everyone is different, so your strategy needs to be in alignment with your values.

YOU NEED TO FEEL IN ALIGNMENT with your words, your offers, how you sell and how you show up.  

A deep value system will keep you aligned to your sacred feminine power and wisdom within your business. 

Go within.  Identify your values.  Align to them. 

You have the answers. 

The NEW paradigm in our businesses is Sacred Strategy which is deeply entrenched in the sacred feminine and using the masculine momentum to drive it forward.

  • Inner work creating self-worth, trust & love = magnetism
  • Time and space to allow inspiration & creativity to arise and manifest (the birthplace of inspiration)
  • Letting go of control and timelines and allowing the universe to unfold as it should
  • Setting goals aligned to your values, your energy and your own version of success
  • Knowing the rules well and breaking them to make YOUR OWN.
  • Cultivating pleasure in your life which overflows into your business
  • Going inward in order to move forward.
  • ALLOWING yourself to go slower than usual.
  • Creating a sacred strategy that aligns to the highest good of everyone involved in the process.
  • Self-expression, vulnerability & story sharing which creates connection.

YOU are the feminine leader ready to step onto your own path.

If you reading this then YOU, my darling are the one doing this work.

Creating the new paradigm of sacred feminine business.


You’re invited to join my community, Sacred Women’s Business where you will learn to create, launch & grow a business closely aligned to your sacred feminine. See you in there or leave a comment here to share your thoughts!



My free gift for you

“Dream Plan Do” your way to a thriving business!

Create your own consistency with this mini-course + Trello Board incorporates both the sacred (cosmic and intuitive themes) and the strategy to help you create a cohesive customer journey and content strategy that aligns with YOUR soul-led business.

Never run out of content ideas again, have a clear plan for the future of your brand + get your content planned in advance so you can enjoy your time focusing on your superpowers.  

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